Branding
Brand identity for Melbourne businesses with something clear to say.
BRS shapes practical brand identities around the business, its customers and the way it needs to show up. The result is a clear visual system that can be used consistently across a website and everyday business communications.
Discuss a brand projectWhat the identity needs to do
Make the business recognisable and easier to understand.
Branding starts with a clear picture of who the business serves, what makes its offer distinct and what a customer needs to recognise. Visual decisions follow that foundation instead of relying on decoration alone.
Depending on the brief, work can include positioning and messaging, logo design, typography, colour, supporting graphic elements and practical guidelines. The scope is agreed before design begins.
A practical process
Define the direction, then build an identity people can use.
- 01
Understand
Clarify the audience, offer, market and qualities the business needs its brand to communicate.
- 02
Define
Set the positioning, message and visual direction before design work begins.
- 03
Design
Develop the identity system: logo direction, typography, colour and supporting visual elements.
- 04
Apply
Prepare practical brand guidance and apply the identity consistently across the agreed touchpoints.
Where brand meets website
The identity should carry through to the customer experience.
A brand system has to work beyond a logo file. BRS can carry an agreed identity into website design, digital products and practical business materials so customers meet a consistent experience at each step.
Published website projects such as BLANK MARKETING and The Barber Mentor show how BRS applied each client's existing brand in a website build. They are examples of brand implementation, not claims that BRS created those identities.
Start with what customers need to recognise.
Share what the business does, who it serves and what is not working in the current presentation. BRS can shape a focused branding brief and the right next step.