BRS
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BLANK MARKETING

A website built around BLANK MARKETING's existing branding, logo and price guide — giving their brand a consistent, professional home online.

Sector
Marketing & Professional Services
BRS role
Design + Build
Status
Pre-launch
Web DesignWeb Development
Relevant capabilities:Websites

01

The problem

BLANK MARKETING had an established logo, brand colours, fonts and a price guide, but needed a website that brought them together consistently and gave the brand a proper home online.

02

Strategy

Rather than design a new visual identity, the approach was to build the site directly around BLANK MARKETING's existing brand assets — logo, colours, fonts and price guide — so the site reinforces an identity that already exists rather than introducing a new one.

03

Design decisions

  • Existing logo, colour palette and typography applied consistently across the site rather than reinterpreted, so the brand carries through without a gap between existing materials and the new site
  • Price guide built into the site structure as a first-class page rather than left as a separate document

04

What BRS delivered

  • 01Website built around the client's existing logo, brand colours and fonts
  • 02Price guide integrated into the site structure

Outcome

Results & outcomes

  • A consistent, professional home online for the BLANK MARKETING brand
  • Price guide centralised on the website rather than handled as a separate document
  • A site the agency can point clients and prospects to directly

Once live, BRS can continue managing this website — see Website Care.