← All work
BLANK MARKETING
A website built around BLANK MARKETING's existing branding, logo and price guide — giving their brand a consistent, professional home online.
- Sector
- Marketing & Professional Services
- BRS role
- Design + Build
- Status
- Pre-launch
Web Design—Web Development
Relevant capabilities:Websites
01
The problem
BLANK MARKETING had an established logo, brand colours, fonts and a price guide, but needed a website that brought them together consistently and gave the brand a proper home online.
02
Strategy
Rather than design a new visual identity, the approach was to build the site directly around BLANK MARKETING's existing brand assets — logo, colours, fonts and price guide — so the site reinforces an identity that already exists rather than introducing a new one.
03
Design decisions
- Existing logo, colour palette and typography applied consistently across the site rather than reinterpreted, so the brand carries through without a gap between existing materials and the new site
- Price guide built into the site structure as a first-class page rather than left as a separate document
04
What BRS delivered
- 01Website built around the client's existing logo, brand colours and fonts
- 02Price guide integrated into the site structure
Outcome
Results & outcomes
- A consistent, professional home online for the BLANK MARKETING brand
- Price guide centralised on the website rather than handled as a separate document
- A site the agency can point clients and prospects to directly
Once live, BRS can continue managing this website — see Website Care.